Throughout the course of a designer’s career there are always a series of projects that are taken on to fulfill their own vision of what design should be. These projects live outside the normal studio-client workflow-out of the purview of any “outsider” input. The results of these personal ventures remain free of commercial influence, further the design dialogue and satisfy the need for the creative voice.
I recently set out on this path to personal creation in the form of the online design publication, SweetMachiMachi. SMx2, as it has come to be called around our studio, has been a long time in coming, but until last month remained nothing more than a series of notes in my personal design/idea journal (a book that could be the subject of an entire post on its own).
I’ve spent several years writing and editing for publications (design and otherwise), and while each publication I’ve worked for has provided a great experience, I’ve always been subject to editorial discretion when it came to subject matter and content that I’ve been allowed to cover. Many of my ideas on how a publication should be run and what it should cover have had to remain mine.
With the creation of SMx2 that gets to change. The editorial vision of the publication becomes a micro-cosm of my views (and by default future contributors’ views) of the design world. It is my hope that this publication can adequately represent the diversity, beauty and talent that the modern design profession has to offer and a resource for other designers and non-designers who are looking for a bit of inspiration.
Throughout the course of this publication’s life there will be many changes to format and structure I’m sure, but it will always strive to remain true to the idea of exposing the world to new designers, artists and studios and the work the create.
I firmly subscribe to the thought of designer as publisher/entrepreneur and take stock in the fact that creatives have the responsibility to create and contribute outside of the typical studio/client framework. SweetMachiMachi is just one small contribution, but hopefully through its posts it will provide a subtext into the larger, more diverse world of design.

Throughout the course of a designer’s career there are always a series of projects that are taken on to fulfill their own vision of what design should be. These projects live outside the normal studio-client workflow-out of the purview of any “outsider” input. The results of these personal ventures remain free of commercial influence, further the design dialogue and satisfy the need for the creative voice.
I recently set out on this path to personal creation in the form of the online design publication, SweetMachiMachi. SMx2, as it has come to be called around our studio, has been a long time in coming, but until last month remained nothing more than a series of notes in my personal design/idea journal (a book that could be the subject of an entire post on its own).
I’ve spent several years writing and editing for publications (design and otherwise), and while each publication I’ve worked for has provided a great experience, I’ve always been subject to editorial discretion when it came to subject matter and content that I’ve been allowed to cover. Many of my ideas on how a publication should be run and what it should cover have had to remain mine.
With the creation of SMx2 that gets to change. The editorial vision of the publication becomes a micro-cosm of my views (and by default future contributors’ views) of the design world. It is my hope that this publication can adequately represent the diversity, beauty and talent that the modern design profession has to offer and a resource for other designers and non-designers who are looking for a bit of inspiration.
Throughout the course of this publication’s life there will be many changes to format and structure I’m sure, but it will always strive to remain true to the idea of exposing the world to new designers, artists and studios and the work the create.
I firmly subscribe to the thought of designer as publisher/entrepreneur and take stock in the fact that creatives have the responsibility to create and contribute outside of the typical studio/client framework. SweetMachiMachi is just one small contribution, but hopefully through its posts it will provide a subtext into the larger, more diverse world of design.